Luxury Golf Resort & Lifestyle Communications
WORK
Cabo Del Sol - Golf Best New DestinationsAdvertising
> In his role as a Marketing Specialist at Latin America's top-rated club, Brian McCalleneffectively promoted Cabo del Sol's Ocean Course, with seven holes fronting the Sea
of Cortez, as the "Pebble Beach of the Baja," garnering numerous 'Top 100' awards
and accolades for Mexico's number-one course. In addition to producing golf collateral
materials for the club's lodging partners, he also worked closely with Jack Nicklaus'
design team to craft a 'Legacy Document' which made case that the Golden Bear's
accomplishments as a designer would one day surpass his achievements as a player.
McCallen positioned Cabo del Sol's proposed third course, a Nicklaus Signature design
located 600 feet above sea level, as the 'eighth wonder of the golf world' and also
created a 'storybook' for the site's Italianate hilltop community.
Photo: John Henebry