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Ford Plantation > Richmond Hill, Georgia

A private community and sporting club in coastal Georgia 20 miles from historic Savannah, Ford Plantation, the former winter retreat of automobile magnate Henry Ford, was positioned as an exclusive, low-density 1,800-acre estate where just 400 families who value privacy and recreation above image and pretense would live. While serving as a creative consultant to McGuire & Associates, David Laidlaw worked with then McGuire Account Director Jim Gregga to develop a fully integrated advertising campaign, including print ads, collateral materials, direct mail incentive offers, DVD and a new web site. This exclusive positioning, along with collateral materials designed to boost both the number of inquiries and the quality of inquiries, resulted in a significant increase of qualified visits to the community and its prime amenity, the stunning Pete Dye-designed course at Ogeechee Golf Club.