Luxury Golf Resort & Lifestyle Communications
WORK
AssociationAdvertising
> Created the first "Golf Trail" concept in the Caribbean, including strategic publicrelations services, collateral development and an "Ambassador Program" involving
the Directors of Golf at the 60 top private equity clubs in the U.S. Initial membership
in the association consisted of The Ritz-Carlton Golf & Spa Resort, Half Moon Resort,
and Rose Hall Plantation Resort & Country Club along with theirthree outstanding
associated golf courses: The White Witch (Robert von Hagge), Half Moon (Robert
Trent Jones) and Cinnamon Hill (von Hagge).
>> The Association, which helped to establish Jamaica's most historic and scenic locale
as a premier golf getaway, launched with a special :30 minute episode of Golf
Destinations broadcast throughout the U.S. on DirecTV and in key local markets,
including the New England Sports Network.